Meta lies about ad metrics, X better platform for advertisers: Musk

In February this year, the Musk-run social media platform allowed advertisers to run ads next to certain content creators on the platform via the 'Creator Targeting' programme.
  • Updated On Apr 13, 2024 at 10:20 AM IST
<p>Elon Musk</p>
Elon Musk
Tesla and SpaceX CEO Elon Musk, on Friday, said that Mark Zuckerberg-led Meta does not share actual advertisement metrics while his X platform gives better returns than the Facebook owner.

When a follower posted that X has better returns than Meta by far, and that Meta lies about their ad metrics, the Tesla and SpaceX CEO replied: "True."

"Our advertising relevance has greatly improved," said the tech billionaire.

Another X user commented that the trend of increasing ad costs and decreasing ROAS (Return On Advertisement Spend) on Meta has been noticeable for a while and seems to only be "worsening."

Advt
"Leaving advertisers with no control over ad relevance and reach on Meta. No surprise we are onboarding so many new advertisers on X now," he added.

In response, Musk wrote: "Advertise on X."

In February this year, the Musk-run social media platform allowed advertisers to run ads next to certain content creators on the platform via the 'Creator Targeting' programme.

The decision allowed advertisers to prevent their ads from appearing next to controversial or offensive content.

It's worth noting that in November last year, X CEO Linda Yaccarino had acknowledged that some advertisers left the social media platform following an outrage over Musk's endorsement of anti-Semitic content.

In recent times, Musk has been taking several steps to win back advertiser confidence. Amongst these include the appointment of a new safety leader, giving a free blue check to the big follower accounts among others. The appointment of the safety leader in particular was a mega step in content moderation in the micro-blogging portal.

Read also


  • Published On Apr 13, 2024 at 10:16 AM IST
Be the first one to comment.
Comment Now

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETCISO App

  • Get Realtime updates
  • Save your favourite articles
Scan to download App